Paloma Atelier

Paloma Atelier - Brand Identity & Marketing Design

Project Overview
Paloma Atelier is a sustainable startup focused on producing handmade, crocheted goods crafted from recycled yarn. For this project, I had the pleasure of developing the brand identity, marketing strategy, and social media templates, aligning with the company’s ethos of sustainability and craftsmanship.

Design inspiration
The heart of Paloma Atelier’s brand identity draws from the sun-kissed landscapes of southern Italy. Inspired by the region’s rich colors, warm textures, and timeless charm, I aimed to encapsulate the essence of slow living, artisanal skill, and eco-consciousness. The visual elements evoke a rustic yet elegant feel, much like the southern Italian lifestyle, bringing the authenticity of handcrafted work to the forefront.

Brand identity
I created a cohesive visual language, including the logo, color palette, typography, and packaging design, to reflect the company’s commitment to sustainability and traditional craftsmanship. Earthy tones and textured visuals, combined with modern minimalist elements, helped create a brand that feels both timeless and contemporary.

Marketing plan & social media strategy
In addition to the visual identity, I designed a comprehensive marketing plan aimed at growing the brand’s presence within eco-conscious and handmade markets. The plan focuses on storytelling, highlighting the sustainable production process, the artisans behind each piece, and the meaningful connection between craft and community. The social media templates were crafted to maintain brand consistency while engaging followers with beautiful imagery, educational content, and a focus on Paloma Atelier’s environmental mission.

Conclusion
Paloma Atelier’s brand identity reflects its sustainable vision and the elegance of handcrafted design. This project allowed me to combine my passion for thoughtful branding with a dedication to eco-friendly practices, bringing Paloma Atelier’s story to life through compelling visuals and strategic planning.